Immerse into the world of sports with PUMA, one of the world’s leading sports brands with over 70 years of history. PUMA is passionate about delivering quality sporting goods and apparel for football, golf, basketball, running shoes, etc. PUMA enhances their brand image by drawing inspiration from its unique heritage in sports and the latest lifestyle trends.
The History of PUMA
Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.
PUMA apparel is designed for both functionality and leisure — they are suitable for all kinds of sports, from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.
Practising Sustainability Through Sports
PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.
PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.
Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance, running shoes and the ACLU to advocate for reforms to a broken system. PUMA takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.