PUMA doesn’t simply want to be fast; it wants to be the fastest sports brand in the world. As a well-known sports brand, PUMA has spent more than seven decades developing and manufacturing high-quality PUMA shirts and footwear for various sports, including football, motorsport, and golf.

The Brand Story of PUMA

PUMA’s long-standing tradition of producing high-quality athletic goods started with the Dassler Brothers Shoe Factory, established by Rudolf and Adolf Dassler in their German home in 1919. 28 years later, the brothers fell out and went separate ways. Rudolf Dassler relocated to a another building that belonged to the family and established PUMA. He converted this storage building into a factory with the aid of 14 workers. And the rest was history.

Level Up On The Playing Field

The playing field is more varied than ever today. whether it be on the football field, golf course, or running track. PUMA provides athletes with the equipment they need to succeed, from running shoes to golf clubs. PUMA sportswear is versatile clothing that you may style in many different ways, even when you are not participating in sports.

PUMA’s Business Philosophy

Sustainability is a fundamental business value for PUMA. Through the 10FOR25 sustainability strategy for a better world, PUMA works to manage its environmental impact by focusing on 10 key areas, from climate change and biodiversity to human rights, in an effort to achieve shared objectives of producing better products with fewer negative environmental effects.

Better Innovations with PUMA

PUMA strives to always bring new, better, different – meaningful innovation for game changing athletes. Driven by a principle of “Has anyone done it before? Is it a first?”, PUMA strives at constantly being the first to elevate athletes’ performance by connecting the dots between Research, Performance engineering and Emotion.

Reform, Equality for All

Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system, and support organisations who inspire real change.